We created this custom Flash Video player interface so that website visitors could view the video without needing special streaming video software, just the Flash player, which is already installed on almost all web-enabled computers. This custom player also enables viewers to quickly navigate topics covered by the video, and to pause or "scrub" through the video easily.
If we apply knowledge to tasks we already know how to do, we call it productivity. If we apply knowledge to tasks that are new and different, we call it innovation.